MERCY MEDICAL CENTER

Case Study - Spring 2016

Mercy Medical Center is a nationally acclaimed hospital in Canton, Ohio. The campus offers everything from therapy services, wellness programs, dental care, to emergency treatment and surgical procedures.

In general, consumers want to be comforted by a hospital environment. We approached this situation cautiously and decided to feature patient and staff interviews along with sweeping views of the surrounding campus. For us, it was important to feature the people who make up the hospital - including ceo Thomas E. Cecconi - as to show a warmer side of clinical treatment.

 

Hearing doctors and patients on camera acts as a one-on-one conversation for the viewer, inspiring trust in a renowned brand. Today, Mercy Medical Center continues to serve Canton, Ohio with friendliness and dedication.