Mia's is an italian-American restaurant in Long Island, New York. It's a business built on family values and camaraderie. The owner, Liviu, welcomes his guests with raffles, karaoke nights, and New years-eve dancing.

 

This campaign was built to feature local-diners and regulars of the restaurant, to relate the feeling of familiarity and welcomeness. The idea was to create a corporate spot that didn't feel cold. to accomplish this, we urged the patrons to chat and laugh, to speak the way they would at any other dinner at Mia's. To supplement this premise, we went into the kitchen to record fresh dishes being prepared.

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Overall, the combined effort lead to a genuine look at a local restaurant.